Mini All That You Want // Direct mailer concept
The Mini customized car feature, Design Your Own Mini, makes Mini like no other. Create a direct response communication for MINI demonstrating that customers can create their own unique version of their favourite model. Thus, extreme customization is all that you want. Design your Mini according to what inspires you. In this case, a series of digitally modified images of Mini models customized according to a
 

specific sub-culture theme, compiled in a direct mailer to be sent directly to potential and existing customers. Below are the digital imaging visuals of the ideal Mini for people with specific sub-culture interest, ie. the science fiction geek and punk, then followed by the application and the mailer that reveals the actual ‘undecorated’ Mini, with tagline All That You Want.
 


minipunk

minigeek

minidm

minidm

minidm


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