Desigual Dress Your Music // TVC concept
Collaborative course project with Amelia Tan.
To enhance marketing efforts of Spanish clothesline Desigual in Singapore, the Dress Your Music campaign was designed to target young adults of 21 - 35 years of age. The event theme will emphasize the freedom of expression, individuality while blending music with fashion. Dress Your Music is to change and get inspired by what you listen and feel, a switch from your dull and mundane life.
 

We came out with a logo and a funky theme of the plastic surgery clinic television commercial. The plastic surgery theme is an allergory to represent transformation, where people who visit such clinics would like a change for the prettier. The storyboard shows a young lady arriving at a surgery hall, supposedly to undergo cosmetic change, but instead breaks into a hot and sexy dance on the hospital bed wearing a series of the latest collection by Desigual.
 


dressyourmusic

storyboard

storyboard

storyboard

storyboard


All artworks and text are copyright © 2010 Serene Teh.
All rights reserved. No part of this website may be reproduced without written permission from the author and designer.